top of page

Crossland Group Project

​

Persistent Productions (P2)  will work with The Crossland Group (TCG) to create a series of 

short videos for immediate distribution. The videos will feature Teri Riddle and Kelly Pradhan and 

introduce themes that align with TCG articles.

Screen Shot 2020-04-20 at 12.22.54 PM.pn

Boss Talk: WSJ

What is This:

This is a series where WSJ sits down with leaders to discuss different aspects of their business. 

Why We Chose This:

 There's a nice informality with the interviewee, access to a thought leader in an authentic way.

​

Tidy My Money

PW: HeavenSent

What is This:

This is a video that accompanies a financial services tool for one of our clients.

(This is currently not finalized.)

Why We Chose This:

The interviewee shares the personal story that motived her to develop the product. there's an authenticity and direct to audience appeal that we envision the Crossland Conversation videos will have.

​

​

CFA​

What is This:

This is one video of a series that profiles financial analysts that have the CFA qualification.

Why We Chose This:

There are a series of  on-screen graphics that underscore themes in the video. This could be a technique we explore in the TCG series. 

bottom of page